A candle display, almost done for you – Supplied in Ready to Retail display boxes; put a few fragrances together and there is a good-looking little soy wax candle display without a big spend on fixtures or shelf space.
Lift the cork and have a smell – Reusable recycled-glass pots with Portuguese-style cork lids let customers discover the fragrance before they buy. The cork helps keep the scent fresh between sniffs.
A gift at an easy price – A small hand-poured candle that feels thoughtful without asking customers to spend a fortune. Good on its own, in a gift pack or as a wedding favour.
A nice finishing detail – Each fragrance is identified on a hangtag tied with jute string. Customers can find the scent they liked again without guessing.
Plenty of candle in a little pot – Around 20 hours’ burn time for a 120g candle, with a clean flame when burned and cared for as directed.
The lid is part of the pleasure
There is something irresistible about lifting the cork to see what these soy-wax candle smells like. Here it is part of the design: a Portuguese-style cork lid on a small, reusable recycled-glass pot, with a jute-tied hangtag to tell you which fragrance you have found. Customers can actually choose with their noses. The cork goes back on to help keep the scent fresh.
From the box to the shelf
The candles arrive in Ready to Retail display boxes. Line up a few boxes and there is your fragrance department, even if the shop has no room for a fragrance department. Start with familiar choices such as Lavender and Linen Fresh, then give people something floral, fruity and warm to compare. A little choice helps; a muddle of pots does not.
Small gift, useful candle
These are hand poured in Yiwu, China by an artisan family business with soy wax. Around 20 hours’ burn time for the 120g candle, and a clean flame is a fair description when it is used with the usual candle care. The small size is useful for a gift pack or a wedding favour, while the glass pot can be reused after the candle is finished and the vessel has been cleaned.
Selling, Display & Marketing Ideas
Put the boxes to work – Set several Ready to Retail boxes side by side, from fresh and floral through to fruity and spiced. Keep the hangtags visible.
Let them lift the cork – Invite customers to smell a pot, then put the lid back on. No elaborate fragrance display is needed.
Show the small-gift possibilities – Photograph one pot in a gift pack, then a simple row as wedding favours. The jute-tied tag is already doing some of the presentation work.
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