Well here we are, it's 2025. Is that really already a quarter of the way through this century? 

You know it seems the world is full of problems, bad news and depressing things seem to surround us. Who the heck knows what the year ahead will bring?

For sure though we are all going to face business challenges in the UK especially as the increase in National insurance and ever increasing costs bite.  Pesky companies like Temu and Shein continue to steal trade from under our noses. Compliance and regulations complicate and cause unnecessary drag.. 

Sometimes in Business it just seems like hard work. 

Sorry to depress you. 

Friends, one thing is true and remains true. If you don't face the future with Bright Optimism and Positive thinking then you have already failed.  

So thinking positive.. Here are my.. 5 Ways to Think Big in 2025! - and have fun doing it..

1. I know what every retailer needs.. that's fast selling products with VERY GOOD profit margins. Products you and your customers love.

Our New Year's Resolution at AW is to deliver more of these types of products. 

We had a huge (and continued) success when we brought you the popular Satya Brand of Incense 25% off (with Gold Reward) meaning you can buy Incense for €0,40 you can sell at €1.80  (or 5 packs for €7) - I know you need lines like this to survive. You can actually find many retailing opportunities at AW..  And this year we PROMISE to deliver more like this.

 2. The awful Temu and Shein, are getting their wings clipped - more compliance and regulations are coming to them.. but you can fight them now by selling what they cannot.. Artisan and Esoteric products from India, Nepal and Indonesia. Not tatt made in China but beautiful products carefully and ethically sourced. 

Sidestep them further by selling Made in UK high-quality aromatics. Essential Oils for example are trending big time once again. If you don't sell AW Essential oils then you are really missing out. (nobody will seriously trust Essential Oils from Temu). And this year we PROMISE to bring you more beautiful Artisan products.

3. BE A GOLD REWARD CUSTOMER.. it's easy and a great way to boost your bottom line. It's how we look after and reward our regular customers. You can see on our website that most products have discounts for quantity.. when you are a Gold Reward customer you get those discounts ANYWAY.. up to 25% OFF.. How to get a Gold Reward.. easy, just order within 30 days of your last order.. be regular - look after your stock and customers will keep coming and your margin will be higher. And this year we PROMISE to deliver more BIGGER Gold Reward Discounts.

4.  Check out our NEW YEAR SALE.. Yes, why not grab some stock for your sale items - or boost your margins - Lots of stock up to 50% Off..

Now.. hold on to your hats.. the BIG ONE is dropping right now.... because dear fellow giftware traders.. For the next ten days, we are having a massive.....

5. GOLD REWARD AMNESTY.  It means order now and whether you are a member or not, you are getting MAXIMISED discounts of up to 25% off. So now is the perfect time to stock up and grab those discounts... PLUS we are adding some crazy DOUBLE DISCOUNT DEALS..  including off Essential Oils.. and fast selling Soap Flowers. Perfect for Valentine's Day and Mother's Day.

The thing is - Think Positive - kick off 2025 with your refreshed Gold Reward membership.. you can top up with small orders and get those discounts.. and keep your membership. And early Feb when you stock up for Valentine's Day you can take advantage again.. 

So guys that's the big news.. start the year with our Amnesty.. 

I wish you all the very best for 2025. Let's hope we can make 2025 a big success together. I promise you we will be working extra hard to bring you the best deals, the most beautiful, the most aromatic and the most esoteric of giftware. 

Check out all the deals and ideas below..

Thank you again for your support, it's an honor to be in the gift trade, and an honor to work with retailers like you. If you are a regular reader of this newsletter, you will know how hard we work to bring you the best in giftware.. soon I will be travelling and you are invited to follow my stories in 2025.  I always appreciate your ideas and feedback. 

Thank you for trusting us in 2024 - let's together make 2025 awesome!

Take care - much love

David and all at AW.