There is (I can see) brilliant blue skies over the UK and a long bank holiday weekend ahead. So I'm wishing you all a very busy trading week ahead. But I hope you can find time to dream a little, let some creative ideas bubble up as you chat with customers or friends.. join a few dots and see what happens.
Last weekend I took Coco to Chatsworth House.. she absolutely loved it. Although she kept asking me how one family could amass so much money to create such a place. I didn't know, it was (I asked ChatGPT) Coal mines, iron works, farming, and finance. The Cavendish family was pretty industrious 400 years ago. Even today with farm shops, and beautiful gift shops, the brand is awesome.. they connected a lot of dots...
Coco being a typical tourist.
We have been mostly spending time at the AW Aromatics factory where new ideas are bouncing around like excitable spring bunnies, trying to focus all that energy into actual new products is a task in itself. Coco has been connecting the dots, many products just don't make it because of missing components (at the right price) or simply missing altogether.. and China can fix many things.. and PDQ. Whatever you think about China, the fact is we need them to make our UK factory actually work. The world needs to work together, to even (for heaven's sake) actually work.
Do you have an idea for a product? Are you an Influencer? Do you need us to make your product a reality? We already produce for a number of personalities.. and I can tell you this is where the big money is.
In China, almost everything is sold this way.. their version of Tik Tok is full of specialists, enthusiastic people, and passionate people selling directly to their fan bases... It's the future. And at AW-Aromatics we can help you be part of that future.
Imagine if you will for a minute... Your journey connecting the dots...
1. A customer asks for a product she has heard about (for example that Grapeseed oil is good for under-eye bags), you ask Chat GPT for more info and find out that this is trending on Instagram.
2. You have a brainwave about branding and added ingredients...
3. You log on to AW-Aromatics and buy the raw materials you think you need.. in your kitchen start experimenting...
4. You test and re-test your product in your store.. and in your social media channels.. and...people love it!
5. Back to AW-Aromatics.. can you help me make my product on a big scale?. For sure... That's what we do.
6. Onward and upward.. now you just need to get it on the supermarket shelves...
I believe most ideas, most solutions, and most success stories are not difficult, probably in plain view... you just need to do it. Connect the dots.. damn it!!
Last week was National Bath Bomb Day.. can you believe it? Haha, whatever we all need a special day... anyway, I do feel that Bath Bombs are trending again.
In other news.. the AW Buddha at AW HQ, got a bit of a revamp today. Ula decided to brighten up our icon a little.
Anyway, whatever you are doing... hope you enjoyed the weekend, hope you can connect your dots.. and have fun and a fantastic time.
Take care.. and as always thank you for your support...
David
