Wholesale Just Astonishing / Vitamin C - AW Gifts Europe

Greetings from Spain

It's exciting and just astonishing things happening this week... details below.

Last week I was telling you about the Summer Solstice and how in every corner of the AW world.. UK, Spain, Slovakia, India & Bali.. a celebration or party of one sort or another was happening. If you missed it you can catch up here.

Now it's one week on from the longest day so we are firmly in the summer season. The Euro football season (England vs Slovakia) is this weekend.. Haha, I'm not a football fan but I might even watch that.

And so many containers arriving in the UK and EU warehouses it dare I say it... almost feels like (yikes) Christmas..

I'm planning a 90th Birthday party (not mine).. see below.

I need your opinion...

I have been thinking about this for a long time about how to differentiate us from our competitors and (those apparently) copycat businesses. Our longtime customers know us well and have been along for the ride with me and the AW team for years... you know we import directly and manufacture and supply directly (so authentic real wholesalers - not middlemen). You know we go out of our way to deal directly with Artisans and have our own artistic designers in-house (so genuinely artisan-focused). Our long-time customers also know how hard we work to come up with and keep coming up with Astonishingly Good Products that your customers love to make a real difference to your business.

So I was thinking maybe we need a new tagline...

Ancient Wisdom - Authentic, Artisan & Astonishingly Good Products

Oh well, it's a work in progress.. lots of reasons we can claim to be authentic and even more to be artisan.. but Astonishing.. sounds a bit (Trumpish) arrogant.. even if we do have great products.. speaking of which...

The big news is the long-awaited launch of our Vitamin C range of products that are coming soon!

I can't tell you how much work has been put into this, it's been a year in the making... Testing, refining, and trying to make sure we have an Astonishingly Good Product. Packaging design by our talented Designer Sandra, product creation involving all the AW-Aromatics team. Big input from Tomas and Bryant. And the Aw-Aromatics Artisans working all hours to get stock produced for the launch...

You know if you are thinking big and would like to create your own brand and Astonishing Product.. we are here to help you.. at AW-Aromatics.. our showroom and Creative Zone awaits you.

Why not kick off your dream product by coming to see us. Make an appointment by using the online chat on the AW-Aromatics website. We are looking forward to working with you...

More big news - containers are arriving fast now.. this week we have some long-awaited stock. Including a much-requested range of Paper Gift Bags.. (these could be customised to your store).

Also for all you crafty folk who like to make your own jewellery designs, we have a range of Pendant Cords. make yourself ready-made. And wholesale Red Cord for those who understand how special that is.

And so much we will be adding shortly.

It's the last day of the month! Last trading day for us.. so everyone is crazy busy running around like mad people wrapping up the Month of June...

So July - Holiday season.. and My Big News.. is that Coco and Tomas are both on the way to Spain. Both of them have been working incredibly hard recently. Coco dispatching containers from our warehouse in Yiwu almost every other day for the past month or so.. Tomas dealing with a million things in the UK and Slovakia... They both deserve a well-earned rest.

On the way...

Coco (my wife and your agent) from China: she will get a SwissAir flight from Shanghai, change in Zurich and arrive in Malaga on Tuesday night around midnight. Coco just turned 50 so a big party is planned.

Tomas (marketing wizard and main man in Slovakia and all AW) will catch a (much less glamorous) Ryanair flight from Bratislava to Malaga on Tuesday morning. Tomas will shortly celebrate his 40th Birthday..

Neither of them looks anything like their age... Just Astonishing no? - maybe it's the Vitamin C products...

So that's why I'm planning a big 90th (50+40) party shortly.. haha

Coco & Tomas

So have just an astonishing weekend, enjoy the football, enjoy the rays if you can catch a few. Hope your businesses are bright & buzzing.

Take care - more news next week.

David