More Than a
Wholesaler
A Partner for
Retailers
Wholesale Giftware Since 1995
For more than three decades, we have sourced, designed and manufactured distinctive handcrafted products, exclusive brands and inspiring wholesale collections—helping independent retailers create stores their customers love.
In the Beginning
In the beginning Ancient Wisdom was a small chain of gift shops with outlets in Sheffield and Derbyshire. In response to customer demand a range of original aromatherapy products were developed. These products (among them Sleep Stones) proved to be so successful that other retailers began to ask for supplies. It quickly became apparent that wholesaling to the independent gift trade was an attractive proposition. It has been this focus on customer lead demand that has been and remains a feature of our success.
Over the years the aromatherapy concept has been expanded to include a large range of giftware products including candles, crystals and incense. We now stock approaching 10,000 product lines, importing from India, Indonesia, Nepal and China - supplying the gift trade throughout Europe.
Operating from Slovakia - a 8000 sqm distribution warehouse in Trnava we are always adding to our product ranges with the intention of supplying everything your gift business needs.
Why the name “Ancient Wisdom”?
Well it all happened about 6000 years ago... Folklore increasingly backed up by archaeology tells us that mankind was far from primitive in so called primitive times. The development of civilizations and wisdom has by no means been in a steady upward direction. Stonehenge and the pyramids are substantial examples of how an ancient culture could be in advance of its descendants.
The world of aromatherapy, the mysterious properties of plants and trees, is an area in which the ancients clearly knew more than we do today. The source of this Ancient Wisdom is a matter for great debate amongst academics and theologians. Was it divine, before the flood, from the Nephilim (a mythical race of sons of God) or from aliens? The fact is great wisdom was found and lost in a relatively short period probably about 6000 years ago.
More seriously... The growing interest in aromatherapy seems to be not unconnected to the increasing interest in all things ancient and spiritual. Most people consider themselves to have a deeper gentler side. A side that likes to create a warm and welcoming home environment, to burn candles and indulge and enjoy delightful fragrances.
The Ancient Wisdom concept aims to in someway to satisfy this most basic of human need.
AW Gifts, of course, stands for Ancient Wisdom Gifts and is our trading style in Europe, and so we hope you will join us on the journey.
Trade Only
We sell exclusively to businesses, never competing with our customers through retail sales. Register to see the prices, and access keen wholesale rates.
No Sales People!
It's true we don't employ sales people, you will never find us at trade shows, we will never persuade you to buy from us. These products must be good enough to sell themselves.
UK Manufacturing
Many of our aromatherapy, bath and home fragrance products are produced in Sheffield, allowing consistent quality, reliable stock and regular innovation.
Global Sourcing
Working directly with trusted manufacturers and artisan partners across Asia to create exclusive wholesale collections inspired by traditional craftsmanship.
7,500 + Products
From aromatherapy and bath products to jewellery, home fragrance, incense, gifts and home décor, discover thousands of wholesale products all in one place.
No Minimum Order
Providing flexible wholesale solutions for retailers, whether placing their first order or expanding an established range.
In-House Manufacturing & Production - AW Aromatics
Home to AW Aromatics, our dedicated manufacturing facility where many of our bath, body and home fragrance collections are produced. From handcrafted soaps and bath bombs to candles, essential oils and white label products, our production team combines traditional craftsmanship with modern manufacturing to create high-quality wholesale ranges for retailers and businesses across the UK and Europe.
Handcrafted Around the World, Curated for Retailers
For more than 30 years, we have partnered directly with trusted artisans in India, Indonesia and Nepal to source distinctive handcrafted products rooted in traditional skills and authentic craftsmanship. Each collection is carefully curated for its quality, individuality and story, giving retailers across the UK and Europe access to unique products with genuine character.
AW FAMILY
AW Worldwide - Our Presence
139
Employees
5
Countries
18
Nationalities
Creative & Marketing Agency
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