Aromatic jewellery with a story – Cedarwood, chunky genuine gemstone beads and chakra symbolism give this wholesale family several honest ways to start a customer conversation.
Wear it with fragrance – The absorbent wooden beads can take a little perfume or skin-safe fragrance, allowing customers to personalise or refresh the aroma.
Easy to choose – Customers can shop by gemstone colour, chakra association or simply the design they like; no spiritual lecture required.
Made for mixing and stacking – The warm cedarwood ties the different gemstone colours together, so a mixed display looks considered rather than muddled.
Retail-ready presentation – Informative chakra cards help explain the stones and make the bangles easy to hang on a jewellery stand.
Start small or make a display – The Discovery Pack offers a simple way to test the complete family, while the Starter provides deeper stock with a bangle stand.
An AW Team Product
These bangles were developed as a proper AW team project. David supplied the original idea, Coco developed the jewellery and arranged production in China, and Bondhan in Bali designed the presentation. The chunkier-than-usual gemstone beads were a deliberate choice, giving the stones enough presence to stand out against all that warm brown cedarwood.
From Khufu’s Boat to Humbaba
Cedarwood comes with a ridiculously grand back-story. Wood identified as Lebanon cedar, or a closely related species, was used in the great boat buried beside Pharaoh Khufu’s pyramid more than 4,500 years ago.
Cedar later took a leading role in the Epic of Gilgamesh. Gilgamesh and Enkidu journey into the Cedar Forest, where the fearsome Humbaba stands guard. Biblical accounts also describe cedar logs travelling from Tyre for King Solomon’s great building projects.
Any timber requiring royal trading agreements—and its own monster guardian—was plainly not considered ordinary. The exact species used for these bangles is not listed, so this is cedar’s wider history rather than a provenance claim.
A Bangle That Can Wear Fragrance
On the wrist, the appeal is much more immediate: warm natural colouring, an earthy aroma and bright flashes of genuine gemstone.
The absorbent cedarwood beads can also carry a little perfume or skin-safe fragrance. Apply a small amount to one or two beads, allow it to dry completely and the wearer has a personal scent bangle. A little is quite enough; the wood should never be soaked.
Selling, Display & Marketing Ideas
Let customers smell the cedarwood – Keep one tester beside the display so customers can handle it and notice the natural aroma for themselves.
Give customers three ways to choose – A small sign reading “Choose by gemstone, chakra or scent” makes the range approachable even for people who know nothing about chakras.
Make the colours work together – Display the bangles on a branch or T-shaped stand, grouping the gemstone colours together and placing the combined chakra design in a central position. A broad, shallow basket of mixed bangles also suits the natural look.
Demonstrate the fragrance idea – A short video showing a tiny touch of skin-safe perfume being added to a cedarwood bead gives retailers a clear social-media hook and explains the extra use in seconds.
Choose the right starting depth – The Discovery Pack allows a retailer to test the family before committing more space, while the Starter creates a fuller jewellery display with its accompanying stand.
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