A range shops can grow – Smaller trees make an easy opening buy; the larger pieces add presence and give customers somewhere to trade up.
Look at the base – The real difference sits underneath: Rock Jasper finished with a hand-painted floral motif, so the work does not stop at the branches.
Made in India – Genuine gemstone chips are wired into branches which can be opened and shaped once the tree is unpacked.
Colour or meaning – Some customers know exactly which stone they want. Others simply like the purple one. Both are perfectly good reasons to buy.
Better together – One tree is a pleasing ornament; a group of different stones and heights becomes a display customers can explore and compare.
Plenty to sell around them – Gemstone jewellery, loose stones, incense and candles all sit naturally alongside the trees without needing a complicated theme.
The Interesting Bit Is at the Bottom
The gemstones tend to get all the attention. Fair enough. Then look down.
These trees stand on Rock Jasper bases decorated with a hand-painted floral motif. Somebody has bothered with the part that could easily have been left as a plain lump of stone, and that is the detail which separates this family from the many rather ordinary chipstone trees around.
It also gives shop staff something real to point out. Keep the price label away from the painted face; hiding the best detail would be a small but impressive merchandising own goal.
From Box to Tree
The wired branches travel better when they are held fairly close together. Consequently, a tree may not emerge from its box looking ready for the window. It needs a minute.
Hold the wire—not the gemstone chips—and gently open the branches until the canopy looks balanced. Avoid bending the same spot backwards and forwards. Lift the finished tree by its Rock Jasper base, then check it stands securely on a level shelf. Natural stones were not designed as engineering components.
For ordinary dust, use a soft, dry brush or cloth. There is no advantage in soaking the wirework, joins or painted base.
Purple, Pink or a Little Magic
Some customers arrive asking for amethyst. Others know they want a gift connected with love and head towards rose quartz. Then there are those who simply pick the colour that looks right on the mantelpiece.
The traditional stories help. Amethyst has old associations with clear-headedness and temperance; rose quartz has long been carried and given as a stone of love. Tell these stories as tradition, symbolism and a little gemstone magic. There is no need to turn the shop counter into a clinic.
Mixed-stone trees are useful for customers who cannot—or do not wish to—choose just one. They also bring several colours into a display without asking the retailer to find more shelf space. Always a consideration
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