Styling & Display Tips for Our Handpainted Beachwear Collection

Bring a Mediterranean breeze into your store

As a giftware wholesaler, we’re always on the lookout for products that bring something truly special — pieces that catch the eye, tell a story, and offer something personal. Our Nomad Sari On the Med Collection does just that. This beachwear range includes handpainted kaftans, pareos, dresses, and lounge pants, each one made from soft, lightweight cotton and finished with carefully handpainted details. Inspired by Mediterranean motifs like calming fish, traditional Greek patterns, and protective evil eyes, every garment feels like a one-of-a-kind treasure.

These items aren’t just beachwear; they’re wearable art, each piece fairly traded and handcrafted in India. Whether your customers are heading to the beach, a holiday, a weekend getaway, or just looking for something light and breezy to wear in warm weather, this collection speaks to those moments of calm, colour, and freedom.

How to Style the Collection

Inspiration for your customers (and your displays)

What makes this collection so versatile is how easily it adapts to different styles and body types. The kaftans are wonderfully relaxed — ideal to throw over a swimsuit for a day by the sea, yet just as fitting for a casual lunch or a barefoot garden evening. They look beautiful worn loose with sandals and a woven sun hat, or belted at the waist with chunky jewellery for a more defined silhouette.

Dresses in the collection are flowy and flattering, and suit all figures. Styled with espadrilles and simple accessories, they create that effortless holiday vibe your customers are often searching for — whether they're heading abroad or not.

Pareo wraps are the most versatile of all. With just a few folds and knots, they transform into beach dresses, shawls, sarongs, or lightweight scarves. You could even display a styling guide near your pareos to spark ideas for different ways to wear them — a lovely way to inspire customers to pick up more than one.

And then there are the lounge pants, which offer that laid-back, bohemian look. Perfect for travel, lounging, or summer festivals, they pair well with tucked-in linen tops, cropped cotton blouses, or even just a simple tank top and beach jewellery. This range is ideal for layering and mixing — whether your customers are looking for something casual or with a little more flair.

Start Selling in Style: The Handpainted Clothing Starter Set

If you want a hassle-free way to introduce the artisan beachwear to your store, our Handpainted Clothing Starter Set is the perfect solution. It includes a carefully curated mix of 42 garments - kaftans, dresses, and lounge pants - each handpainted in India with vibrant Mediterranean-inspired motifs.

To make setup simple, this ready-to-sell pack also comes with six FREE pareos and a FREE clothes rack (worth €140.45), so you can create a beautiful in-store display right away. Whether you're refreshing your summer selection or testing a new category, this set is an easy win.

How to Display the Collection In-Store

Create an atmosphere that sells the lifestyle

This collection almost merchandises itself thanks to the colours, patterns, and floaty fabrics — but with a little styling, you can turn your display into a true customer magnet. Think of your beachwear display as a chance to bring a small piece of the Mediterranean into your store.

Use natural textures like raffia baskets, driftwood, or shells to create a coastal backdrop. Lightweight fabric garments benefit from movement, so hang them from rails that allow the pieces to flow and catch the breeze. Ladder displays, rope-hung hangers, and wall hooks all work beautifully. A simple white or pale backdrop lets the handpainted patterns shine.

If you have mannequins or dress forms, dress a few in full outfits to help customers visualise how to wear the pieces. You might display a kaftan with a straw hat and beaded necklace, or lounge pants with a cotton tote and sandals. Small touches like this bring the products to life and tell a visual story.

Another lovely idea is to group items by mood or theme. For example, create a ‘seaside escape’ section featuring pareos and kaftans, or a ‘holiday gift corner’ with dresses wrapped in tissue inside jute gift bags. Customers love curated corners that make buying feel effortless.

More Than Just Summer

Why these make thoughtful gifts year-round

While these garments are perfect for spring and summer, they have just as much appeal as thoughtful gifts all year round. Each item is unique, handpainted, and fairly traded — all strong selling points for shoppers who want to give something meaningful.

These pieces make beautiful birthday presents, honeymoon surprises, or gifts for travellers. Some customers may even buy them as bridesmaid favours or Mother’s Day gifts. Their soft cotton feel, easy sizing, and relaxed fit make them easy to gift without the need for complex measurements.

You might want to prepare a few gift-ready sets in-store — a kaftan folded in a cotton pouch or a pareo tied with a handmade tag — to inspire customers who are in gift-shopping mode.

Let your customers feel the breeze of something special

Stocking the Nomad Sari On the Med Collection brings your store a sense of sunshine, slow living, and relaxed beauty. These garments speak to customers who value originality, comfort, and artisanal quality. With the right styling and display, they’ll fly off the rails — not just because they’re beautiful, but because they feel like a little piece of a journey.

Bring the Mediterranean to your shop floor, and let your customers discover their next favourite piece — whether for a beach day, a holiday adventure, or simply a moment of everyday joy.

EXPLORE THE WHOLE COLLECTION HERE